Yachting
Yachting web design for brokers and charter companies in Monaco
A charter client decides on the photos, the number of cabins and availability for the dates they have in mind, then often writes to several brokers on the same day. We design bespoke websites for brokers and charter companies in Monaco, along with the tools that help you answer each request quickly.
One page per yacht
A yacht's page is judged on its images first. The design leaves room for the photographs, then gives what a client checks before writing: length, cabins, crew, cruising areas, periods open for charter. We design it for your fleet and your clientele, never from a template made for another sector.
A first version is ready within 48 hours, on a new design or as a redesign of your current site. When a yacht changes its programme, you update its page yourself from the site. The domain name is included, and hosting, security and maintenance are covered. Languages are set in the brief, according to the clientele you target.
Charter requests in a single inbox
In season, requests come in through WhatsApp, email and the website form, at any hour. An agent gathers them in a single inbox, identifies the yacht and the dates requested, then drafts a reply based on your availability.
Nothing goes out without your approval: the broker validates each reply before it is sent, or corrects it. Every exchange then goes into the second brain, which keeps the client's history from one season to the next. The WhatsApp automation page explains how this inbox works.
A CRM to run the season
Client requests and exchanges with owners quickly end up scattered across phones and spreadsheets.
- Each client has a record of their past requests and the yachts they have already chartered, preferences on board included.
- Fleet availability is shared between teams, instead of a spreadsheet that several people update by hand.
- An agent prepares follow-ups at the right moment, for instance when a regular client has not yet booked for the summer.
- The second brain links contracts and exchanges to the client's file as well as to the yacht's.
The application starts from your existing data, Excel spreadsheets or an old CRM. You use it as a prototype within 72 hours, then it is refined with your team.
Discretion for owners and clients
A charter client's name, or the terms negotiated with an owner, have no reason to circulate across the whole team. Access is set by role and every action is logged, so you know who consulted which file. Hosting is decided with you, in Monaco if you prefer. Your data is not used to train an external model, and the tool complies with the GDPR and with Monaco's Law No. 1.565 on the protection of personal data.
Found by a client looking for a yacht in Monaco
A client planning a charter searches on Google, and sometimes asks ChatGPT, Perplexity or Gemini. We write your yacht pages and destination pages for classic search and for these answer engines (GEO), with exact information that an assistant can cite. A full SEO audit is offered before any commercial discussion.
A conventional web agency starts with a quote, then usually announces a lead time of 4 to 8 weeks. PRAGMA starts by delivering the first version, then quotes according to the scope, the integrations with your tools and your constraints. The site belongs to you, domain name included, with no subscription required to keep it. The general approach is described on the web agency in Monaco page.
Frequently asked questions
Can a reply go out automatically at night?
No. The agent drafts the reply as soon as the request arrives, and the draft waits for your approval. You save the drafting time without letting a tool commit to a price or a date on your behalf.
How long before we see our site?
The first version is delivered 48 hours after the brief, whether it is a new site or a redesign. You judge it on real work; the dedicated developer who built it then follows the project through to launch.
Do you take the same approach with real estate agencies?
Yes. Like a broker, a real estate agency needs detailed pages and discreet tracking of its buyers; the real estate web design page describes what we build for them.
Can we start with the internal tools without redoing the site?
Yes. The CRM and the request inbox are software in their own right: they can start before the redesign, or without it. The free prototype then covers the handling of charter requests.
Send us your site's address, or your fleet list if you are starting from scratch, and request the free audit and prototype. The first version arrives before any commercial discussion, and the projects PRAGMA has already delivered are shown in our work.