Romain Girardi, co-founder
PhD candidate (Université Côte d’Azur · Geneva). Creator of EleutherIA, an agentic system. LinkedIn
PRAGMA is an AI-native development studio based in Monaco (RCI 26P10994), the Monegasque branch of Pragma Serve. We design bespoke websites and AI software for businesses in Monaco and on the French Riviera: a dedicated human partner, equipped with artificial intelligence, who delivers a first website version in 48h or an AI prototype in 72h, with no commitment and never from a template. The site you discover on screen is driven from a single menu at the bottom of the screen, screen by screen rather than by continuous scrolling: this page remains a classic document, fully readable in one piece.
Who we are
Two founders, from design to production. Your brand, to the letter: we build and iterate fast, with no compromise on quality.
Benjamin Mathias, co-founder
8 years of infrastructure and DevOps. Tech lead at the European Space Agency, principal contributor at Jellysmack, an American unicorn. LinkedIn
Our services
Four services, one way in: a free audit and prototype.
Bespoke software and CRM, prototype in 72h
Clients, quotes, stock, follow-ups: one application that matches the way you work, built from your existing data, whether Excel, an older CRM or the till. A usable prototype is delivered in 72h, then refined with your teams.
AI agents under your control
An agent sorts the mail, drafts the replies, completes the files and follows up at the right moment; nothing goes out without your approval. Each agent only reaches the tools you open to it, every action is logged, and hosting in Monaco is available.
Second brain, the memory of your agents and your tools
Documents, emails, contracts, WhatsApp threads and notes are linked in a single graph, which your agents use to act with the right context and your software uses to surface what matters at the right moment. It is never a chatbot: it is a memory, and it grows with every exchange without re-entry.
Websites, first version in 48h
Bespoke design, domain name included, copy optimised for classic search as well as for ChatGPT, Perplexity and Gemini. You edit your own copy from the site itself; hosting, security and maintenance are included.
Our work
We embrace your vision and your style: minimal, bold or more playful, depending on your brand image. Nothing generic: bespoke only. Beautiful, yes, and findable too, with clean structure and speed from the first version, built to convert.
Bespoke website design, delivered in 48h
A bespoke design or a redesign of your existing site, with a full SEO audit included. First version delivered in 48h, no commitment. A dedicated developer follows the project from brief to launch. Online today, all signed PRAGMA: thepromisemonaco.com, lechoeurdusud.fr, msh.mc, wash-now.ch.
AI software, prototypes and automation, delivered in 72h
A working prototype built on a real workflow of your business, delivered in 72h: repetitive tasks automated by AI, on an architecture designed to grow with your activity.
They trust us
Bespoke websites, AI-augmented CRMs, personalised agents and automation, delivered for retailers, associations, regulated professions and service companies. Public references: MSH Monaco, Montblanc Monaco, Powerhouse Pilates, Miells, Chœur du Sud, La Box Gourmande, CEP Monaco, Fatima, STRADO, Registr, NotarIA.
Out of discretion, PRAGMA does not publicly detail what was delivered to each client: see our work.
Free audit and prototype: send the brief, we answer with websites that work. In Monaco PRAGMA delivers a first version of your website in 48h or an AI software prototype in 72h, with no commitment, before any commercial conversation.
Frequently asked questions
How long does PRAGMA take to build a website in Monaco?
PRAGMA delivers a first version of your website in Monaco in 48h, with no commitment: a bespoke design or a redesign of your existing site, with a full SEO audit included. A dedicated developer follows the project from brief to launch.
How much does a website or AI software cost with PRAGMA?
PRAGMA does not publish a price list: every Monaco project is quoted after a free audit. You first receive a first version of your website in 48h or an AI prototype in 72h, free and with no commitment, then you decide on real work.
What is an AI-native development studio?
An AI-native studio such as PRAGMA in Monaco pairs a dedicated human partner with artificial-intelligence tooling to design bespoke websites and software far faster than a conventional agency: a first website version in 48h or an AI prototype in 72h, never from a template.
What is the difference between PRAGMA and a conventional web agency in Monaco?
A conventional web agency in Monaco issues a quote before any deliverable and usually announces 4 to 8 weeks of lead time. PRAGMA delivers first: a first website version in 48h or an AI prototype in 72h, bespoke and with no commitment, before any commercial conversation.
Does PRAGMA build bespoke AI software?
Yes. In 72h PRAGMA delivers in Monaco a working prototype built on a real workflow of your business: repetitive tasks automated by AI, on an architecture designed to grow with your activity. The prototype is free and carries no commitment.
Who owns the website PRAGMA delivers?
You do. The website PRAGMA delivers belongs to you, domain name included, and the offer carries no commitment: no mandatory subscription to keep what has been delivered.
Does PRAGMA take over an existing website?
Yes. In Monaco PRAGMA offers both new websites and the complete redesign of an existing one, in both cases with a free SEO audit and a first version delivered in 48h.
Where does PRAGMA operate?
PRAGMA is registered in Monaco (RCI 26P10994) and operates in Monaco and across the French Riviera. The studio is the Monegasque branch of Pragma Serve and works in particular for retailers, associations and service companies of the Principality.
What services does PRAGMA offer in Monaco?
PRAGMA offers four services in Monaco: bespoke software and CRM, AI agents that prepare the work and never act without your approval, a second brain that gives your agents and your tools the memory of your company, and websites whose first version is delivered in 48h. Every service starts with a free audit and prototype.
What is a company second brain?
A second brain links your documents, emails, contracts, WhatsApp threads and notes in a single graph. It is not a chatbot: it is the memory your AI agents use to act with the right context and your software uses to surface what matters at the moment you need it.
Can PRAGMA's AI agents act without human approval?
No. A PRAGMA agent prepares: it sorts, drafts, completes and follows up, then waits for your approval. Each agent only reaches the tools you open to it, every action is logged and reviewable, and hosting in Monaco is available.
