Real estate
Real estate web design and CRM for Monaco agencies
A buyer interested in an apartment in Monaco often looks at several agencies before calling one. We design bespoke websites for real estate agencies, with a dedicated page for every property, and, if you want one, a CRM that tracks your buyers from one viewing to the next.
A real estate website built around your properties
Each property has its own page: large photographs, floor plan, surface area, floor, aspect and a description written to be read to the end. The design starts from your positioning and your portfolio, never from a listings-portal template. A first version is ready within 48 hours, whether you need a new site or a redesign of your current one.
You edit your texts yourself from the site, for example to update a description on the day a property changes status. Hosting, security and maintenance are included, and so is the domain name. The site's languages are decided in the brief, depending on the buyers you want to reach.
Found on Google and by AI assistants
Some buyers now put their question to ChatGPT, Perplexity or Gemini before they open a listings portal. We write the text of your property pages and your other pages for classic search and for these answer engines (GEO), with precise information that an assistant can quote as it stands. A full SEO audit is offered before the project: it shows where your current site stands and what it lacks. The method is set out on the SEO and GEO audit page.
A CRM to follow buyers between viewings
When contacts come in through the website, the phone and email at the same time, a spreadsheet can no longer tell you who viewed what, or who is waiting for a call back.
- Each buyer has a record of their viewings and search criteria, budget included, imported from your Excel files or your old CRM.
- When a new listing comes in, the application matches it against the criteria already recorded and shows you which buyers to contact.
- An agent prepares follow-ups at the right moment, after a viewing or a price reduction, and nothing goes out without your approval.
- The second brain attaches emails, WhatsApp messages and viewing notes to each file, with no re-keying.
The prototype, built on your own data, is usable within 72 hours; your negotiators then refine it with us. The full offer is described on the bespoke AI software and agents page.
Off-market listings and role-based access
Some listings are handled without ever appearing on the website. The CRM tracks them as carefully as published properties, but only staff whose role allows it can see them, and every view is logged. Hosting is chosen with you, in Monaco if you prefer. Your data is not used to train an external model, and the tool complies with the GDPR and with Monaco's Law No. 1.565 on the protection of personal data. The AI for family offices and law firms page sets out these rules for even more sensitive files.
The first version before the quote
A conventional web agency draws up a quote before delivering anything and usually announces a lead time of 4 to 8 weeks. PRAGMA delivers first: the audit and the first version of the site, or the CRM prototype, are free and come with no commitment. You judge on real work, then we quote according to the scope, the integrations with your existing tools and your regulatory constraints.
The site belongs to you, domain name included, and no subscription is required to keep what was delivered. A dedicated developer follows the project from brief to launch. The general approach is presented on the web agency in Monaco page.
Frequently asked questions
Can you redesign our agency's current website?
Yes, a redesign follows the same path as a new site. We audit the existing site, keep the content that works, and show you the new version within 48 hours, before any decision is made.
Can the CRM import our current files?
Yes. The application is built from your existing data, Excel spreadsheets or an old CRM, so your negotiators find their buyers already in the prototype. Links with the agency's other tools are part of the quoted scope.
How much does a real estate website or CRM cost?
The price depends on the scope, the integrations with your tools and the requirements specific to your business. We do not publish a price list; the quote comes after the first version, when you know what you are buying. The pricing page explains what is always included.
Do you offer the same to yacht brokers?
Yes. Like an agency, a broker needs detailed pages and discreet client tracking, with the charter season to manage on top; the yachting web design page describes what we build for them.
Send us the address of your current site, or describe your portfolio if you are starting from scratch, then request the free audit and prototype. You will see your agency online, or your buyers in a CRM, before any commercial discussion. Projects already delivered by PRAGMA are shown in our work.