Retail
Retail web design and bespoke CRM for shops in Monaco
Before walking into a shop, a customer often checks its website on their phone, a few streets away, to confirm the opening hours or see whether a brand is in stock. We deliver a first version of that website in 48 hours, designed for your shop, and we can connect it to a CRM that remembers your customers.
A website that answers the questions people ask before visiting
Opening hours, address, brands carried, in-store services, languages spoken by the team: visitors want a precise answer before they make the trip. We build a design specific to your shop, never from a template, and organise the pages around those questions.
At PRAGMA, the same developer looks after your website from the brief through to launch. The first version arrives in 48 hours and you judge it live, before any commercial conversation. A conventional web design agency in Monaco starts with a quote and usually announces 4 to 8 weeks of lead time, which matters when an opening or a new season is close. If your shop already has a website, the redesign starts from what exists.
The catalogue is updated from the shop floor
When a collection comes in or a product sells out, the website should show it the same day. You edit your texts yourself from the website, without going through a provider: the person who knows the product corrects its page directly.
- The design is created for your shop, from your photos and your visual identity.
- The website and its domain name belong to you, and keeping them requires no subscription.
- Hosting, security and maintenance are included in the service.
- A full SEO audit is included, and it covers the website you have today as well.
Google search and GEO for your shop
A customer might search for “designer boutique Monaco” on Google, or ask ChatGPT, Perplexity or Gemini where to find a brand near the port. We write your website’s texts for both uses: classic search engine optimisation, and GEO, which makes your practical information easy for those assistants to pick up.
The free audit assesses your current online presence before you decide anything. Its content is detailed on the SEO and GEO audit page, and the web design page describes the method behind all our websites.
A CRM that brings customers back
A customer’s history is often split between the till and an Excel file, and part of it lives only in the sales assistant’s memory. We build a bespoke CRM from that data: customers, quotes, stock and follow-ups in a single application, organised around the way you sell. A usable prototype is ready in 72 hours, then refined with your team.
An AI agent can then prepare follow-ups, for instance letting a customer know that the item she ordered has arrived. The message waits for your approval before it goes out. The agent only touches the tools you open to it, and every one of its actions can be reviewed.
Protecting the customer file
A shop’s customer file holds names, phone numbers and buying habits. We handle it under the GDPR and Monaco’s Law No. 1.565 on personal data protection: access is granted by role, so a sales assistant can be limited to their own customers, and every consultation is logged.
Your data is not used to train any external model. Hosting is chosen with you and can be located in Monaco.
Frequently asked questions
How much does a website for a shop in Monaco cost?
PRAGMA does not publish a price list. The quote comes after the free audit and first version, and it depends on the scope: a brochure website on its own costs less than one linked to a CRM built on your till data. The approach is explained on the pricing page.
My shop already has a website: do we have to start from scratch?
The redesign starts from your current website. The free SEO audit shows what is missing, then the first redesigned version arrives in 48 hours, as it would for a new build.
Who updates opening hours and products once the website is live?
You do, directly from the website. The technical side stays with us, from hosting to security updates.
Can the CRM take over my Excel file?
Yes. The CRM is built from your existing data, whether it sits in Excel, an old CRM or your till. The prototype delivered in 72 hours starts from that data, and your team tests it on real customers.
For a shop in Monaco or on the French Riviera, the first step fits in one message: the name of the shop and the address of its current website, if there is one. Write to us through the contact form. You receive the audit and a first version free of charge, with no commitment, and you judge the actual work before any quote. Other projects are shown on the our work page.