Real estate CRM and AI agents for Monaco agencies
Which AI CRM suits a real estate agency in Monaco?
PRAGMA, a studio based in Monaco, builds your agency’s CRM from your own files: buyers, properties, viewings and confidential mandates, with an AI agent that prepares follow-ups and waits for your approval before anything is sent. After a free audit, the prototype runs on your data within 72 hours, free and with no commitment, then a dedicated developer improves the tool as you use it. Describe your agency in the contact form to get started.
A buyer interested in an apartment in Monaco often contacts several agencies before calling one back. The agency that gets back in touch at the right moment, with the right property, keeps the lead. We build bespoke CRMs for real estate agencies that track your buyers from one viewing to the next, with AI agents that prepare follow-ups for you.
A CRM to follow buyers between viewings
When contacts come in by phone, email and WhatsApp at the same time, a spreadsheet can no longer tell you who viewed what, or who is waiting for a call back. The CRM brings this information together in a single tool, built around the way your agency already works.
- Each buyer has a record of their viewings and search criteria, budget included, imported from your Excel files or your old CRM.
- When a new listing comes in, the application matches it against the criteria already recorded and shows you which buyers to contact.
Before a meeting, your negotiators open the record and see at a glance the properties already viewed, the remarks noted after each viewing and the stated budget.
Follow-ups prepared by AI, approved by you
An agent prepares follow-ups at the right moment, after a viewing or a price reduction, and nothing goes out without your approval. You read the message, correct it if needed, then decide whether to send it.
The agent only accesses the files you open to it, and each of its proposals can be reviewed afterwards: you know what it prepared and who approved it. Your negotiators keep the relationship, and the agent keeps them from losing a buyer for lack of time.
Emails, WhatsApp and viewing notes in every file
The second brain attaches emails, WhatsApp messages and viewing notes to each file, with no re-keying. When a buyer calls back, their record already shows the last exchange and the question still waiting for an answer.
WhatsApp messages often take up a large part of the relationship with buyers. The WhatsApp automation in Monaco page describes how an agent prepares replies on this channel, always under your control.
Off-market listings and role-based access
Some listings are handled without ever being published. The CRM tracks them as carefully as advertised properties, but only staff whose role allows it can see them, and every view is logged. The CRM runs on European servers we administer ourselves. Hosting in Monaco is in preparation. Your data is not used to train an external model, and the tool complies with the GDPR and with Monaco's Law No. 1.565 on the protection of personal data. The AI for family offices and law firms page sets out these rules for even more sensitive files.
The prototype before the quote
PRAGMA delivers first: the audit and the CRM prototype are free and come with no commitment. The prototype, built on your own data, is usable within 72 hours; your negotiators then refine it with us. You judge on real work, then we quote according to the scope, the integrations with your existing tools and your regulatory constraints.
A dedicated developer follows the project from brief to go-live. The full offer is described on the bespoke AI software and agents page, and the artificial intelligence in Monaco page presents everything we do to support you.
Frequently asked questions
Can the CRM import our current files?
Yes. The application is built from your existing data, Excel spreadsheets or an old CRM, so your negotiators find their buyers already in the prototype. Links with the agency's other tools are part of the quoted scope.
Do follow-ups go out on their own?
No. The agent prepares each follow-up, for example after a viewing or a price reduction, and it waits for your approval before it goes out. You stay in control of both the content and the moment it is sent.
Where is our buyers' data hosted?
On European servers we administer ourselves. Hosting in Monaco is in preparation. Your buyers' data is not used to train an external model, and only staff authorised by their role can see confidential listings.
How much does a bespoke real estate CRM cost?
The price depends on the scope, the integrations with your tools and the requirements specific to your business. The exact amount is set after the prototype, when you know what you are buying.
Tell us how your buyers are followed today and where your files are kept, then request the free audit and prototype. You will see your own buyers in the CRM before any commercial discussion. In real estate, PRAGMA counts Miells among its clients; other projects are shown in our work.