Bespoke CRM, loyalty and AI software for shops in Monaco
Which CRM and loyalty program suits a shop in Monaco?
PRAGMA, a studio based in Monaco, builds your shop’s CRM from your till, your Excel files or your old CRM: customer file, loyalty, stock and follow-ups prepared by AI, which you approve before they go out. You get a free audit and a free prototype on your own data within 72 hours, then a dedicated developer improves the tool as you use it. Describe your shop in the contact form to get started.
In a shop, what you know about a customer gets lost quickly: part of it sits in the till, part in an Excel file, and the rest in the memory of the sales assistant who served them. We build a bespoke CRM that brings this information together, runs your loyalty programme and lets AI prepare the follow-ups. A usable prototype is ready in 72 hours, built on your own data.
Customer history split between the till, Excel and the sales assistant
A customer comes back for a size, a gift, or an item ordered last season. If the information is not in one place, the assistant on duty starts from scratch, and the relationship a colleague built is of no use to them. Repeat sales are what keep a neighbourhood shop or a brand boutique in Monaco alive.
Off-the-shelf software often imposes its own logic, and the team ends up keeping a separate file on the side. We start from the way you sell: what you record about a customer, how you follow up, and what each sales assistant needs to see.
A CRM built on your data, prototype in 72 hours
We build a bespoke CRM from your existing data, whether it sits in Excel, an old CRM or your till. Customers, quotes, stock and follow-ups live in a single application, organised around the way you sell. The prototype delivered in 72 hours starts from that data, then it is refined with your team, who test it on real customers.
- The customer file brings together purchase history, preferences noted by the team and past conversations.
- Quotes, stock and follow-ups are tracked in the same application.
- The screens follow the way you sell, not the way a generic software package works.
- The audit and prototype are free, and you judge the actual work before any quote.
Loyalty across several shops
For Montblanc Monaco, we built a multi-boutique CRM with loyalty tiers for 5 boutiques. For La Box Gourmande, a gourmet food box, we built a customer loyalty CRM. In both cases the loyalty programme is designed around the real habits of the clientele, not a ready-made template.
When a brand has several points of sale, the same customer may buy in one and come back to another. A shared CRM keeps their history and their tier, whichever shop they walk into.
An AI agent that prepares follow-ups
An AI agent can prepare follow-ups, for instance letting a customer know that the item she ordered has arrived. The message waits for your approval before it goes out. The agent only touches the tools you open to it, and every one of its actions can be reviewed.
If your customers mostly reach you through messaging, the WhatsApp automation page describes what an agent can take on there. Our overall approach to AI in business is set out on the AI in Monaco page.
AI software for second-hand dealers
Some shops also have a regulatory obligation to keep up with every day. For second-hand dealers, we built Registr, an AI-powered digital police register. It follows the same principle as a bespoke CRM: a tool that follows the retailer’s trade instead of forcing the retailer to adapt.
Protecting the customer file
A shop’s customer file holds names, phone numbers and buying habits. We handle it under the GDPR and Monaco’s Law No. 1.565 on personal data protection: access is granted by role, so a sales assistant can be limited to their own customers, and every consultation is logged.
Your data is not used to train any external model. It is hosted on European servers we administer ourselves. Hosting in Monaco is in preparation.
Frequently asked questions
How much does a bespoke CRM for a shop in Monaco cost?
PRAGMA does not publish a price list. The quote comes after the free audit and prototype, and it depends on the scope: a customer file with follow-ups costs less than a multi-boutique CRM with loyalty tiers and an AI agent.
Can the CRM take over my Excel file?
Yes. The CRM is built from your existing data, whether it sits in Excel, an old CRM or your till. The prototype delivered in 72 hours starts from that data, and your team tests it on real customers.
I have several shops: can the CRM bring them together?
Yes. The CRM we built for Montblanc Monaco brings 5 boutiques together, with shared loyalty tiers. Each customer keeps a single history, and role-based access decides what each sales assistant sees.
Does the AI agent send messages without my approval?
No. The agent prepares the follow-up, and the message waits for your approval before it goes out. It only uses the tools you open to it, and you can review every one of its actions.
For a shop in Monaco or on the French Riviera, the first step fits in one message: the name of the shop and how you track your customers today, whether in the till, Excel or an old CRM. Write to us through the contact form. You receive the audit and a prototype free of charge, with no commitment, and you judge the actual work before any quote. Other projects are shown on the our work page.